Sunday 26 November 2017

Firms ditch YouTube ads over predatory comments on videos of children

Firms ditch YouTube ads over predatory comments on videos of children

Big brands are pulling advertising from YouTube and Google after their ads were found to be displayed against content being exploited by paedophiles. Despite YouTube promising to take an “even more aggressive stance” against predatory behaviour, the confectionery giants Mars and Cadbury, the supermarket Lidl, Deutsche Bank and Adidas have led a wave of brands removing advertising from YouTube.
Read more: https://www.theguardian.com/technology/2017/nov/24/youtube-aggressive-action-predatory-comments-videos-children?source=Snapzu

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