Internal Documents Show Why the NYPD Tries to Be 'Funny' Online

Documents obtained by Motherboard show that NYPD social media officers are explicitly instructed to “be funny” in order to “build trust” on official social media channels.
Read more: https://www.vice.com/en_us/article/3k3g3n/internal-documents-show-why-the-nypd-tries-to-be-funny-online?source=Snapzu