Are influencers ready for a world without follower counts?

Several emerging social media trends might soon render an influencer’s follower count irrelevant to brands says Kimmy Shoval, Movement Strategy’s senior vice-president and head of influencer marketing. Here, Shoval explains how this shift could affect influencer marketing.
Read more: https://www.thedrum.com/opinion/2023/04/14/are-influencers-ready-world-without-follower-counts?source=Snapzu