Thursday, 19 March 2015

How Did a Company Selling Rubber Tires Become the World’s Authority on Restaurants?

How Did a Company Selling Rubber Tires Become the World’s Authority on Restaurants?


It actually makes a lot of sense. It's also genius marketing. But really, how did the world's most talented chefs and esteemed restaurants come to be so concerned with the approval (and stars) of a company that sold rubber tires?

Read more: http://ift.tt/1GwJB9V

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