Buying a car could soon be a thing of the past, and Ford is desperate to find what’s next

Ford last month sent letters to 14,000 of its American drivers with an unusual suggestion: For extra cash, they could rent their cars to fellow urbanites wanting a cheap ride. America's second-biggest auto giant wouldn't directly sell any additional cars or trucks off the arrangement; it wouldn't even take a cut. But it would put Ford closer to the front of a movement in which cars are shared, ignored or Uber-ed — not bought.
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