Social movemenSocial movements are critical agents of change that vary greatly in both tactics and popular support. Prior work shows that extreme protest tactics – actions that are highly counter-normative, disruptive, or harmful to others, including inflammatory rhetoric, blocking traffic, and damaging property – are effective for gaining publicity. However, we find across three experiments that extreme protest tactics decreased popular support for a given cause because they reduced feelings of identification with the movement.
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https://papers.ssrn.com/sol3/papers2.cfm?abstract_id=2911177?source=Snapzu
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