Whatever your political affiliation, making appeals to people’s morality can be a powerful rhetorical tool. Politicians frequently use language that refers to moral principles of harm, fairness, loyalty, authority and purity, in order to defend policy positions, appeal to new voters and appease old ones.
Read more: https://digest.bps.org.uk/2021/01/26/us-politicians-use-moral-language-more-often-when-they-have-less-power/?source=Snapzu
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