How an endorsement from Tom Hanks and Stephen Colbert saved a small bookstore

Before last month's Super Bowl, Foggy Pine Books was one of the thousands of small, locally owned businesses floundering amid the coronavirus pandemic. Nestled in the Appalachian town of Boone, North Carolina, the bookstore had calculated that it needed to sell a minimum of 1,350 books per month to stay open. In January, it had sold 836.
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