Vice and BuzzFeed were meant to be the future of news. What happened?

After Rupert Murdoch invested tens of millions of pounds in his digital publishing company in 2013, Shane Smith, boss of Vice Media, laughed at how much old media companies wanted his sexy young business. Acknowledging that they were being left behind, they would offer billions: “And we keep saying ‘no, no, no’”.
Read more: https://www.theguardian.com/commentisfree/2023/may/20/vice-and-buzzfeed-were-meant-to-be-the-future-of-news-what-happened?source=Snapzu