The New Yorker, BuzzFeed, and the push for digital credibility

The fragmented nature of the digital landscape has created a conundrum for magazines and other news outlets. Being seen as reliable is crucial to a news organization’s survival. But if readers are finding stories in every corner of the Web, and may not even remember where they first read them, how can publishers build a loyal audience? Do brands even matter anymore?
Read more: http://www.cjr.org/special_report/newyorker_buzzfeed_trust.php?source=Snapzu