Netflix to court older viewers as flow of young fans slows down

Netflix is set to report the smallest growth in subscribers in a decade next week, as the flow of young fans who have fuelled its meteoric rise slows down, leading it to target tech-wary over-55s. The streaming giant expects to have added just 1 million new subscribers when it reports second quarter results on Tuesday, the lowest number of new signups since 2011, when it was splitting its postal DVD and streaming operations.
Read more: https://www.theguardian.com/media/2021/jul/18/netflix-to-court-older-viewers-as-flow-of-young-fans-slows-down?source=Snapzu