Wednesday 27 April 2016

Nestlé’s Half-Billion-Dollar Noodle Debacle in India

Nestlé’s Half-Billion-Dollar Noodle Debacle in India

Nestlé spent three decades building a beloved noodle brand in India. Then stumbled into a PR debacle that cost half a billion dollars.
Read more: http://snapzu.com/gladsdotter/nestles-half-billion-dollar-noodle-debacle-in-india

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