Kanye West's worst nightmare is coming true — Adidas plans to sell Yeezys under new branding

Adidas intends to release more Yeezys, but without Ye, as early as next year, the company said on its quarterly earnings call November 9. Adidas began its partnership with Ye, formerly known as Kanye West, in 2013. The nine-year relationship proved to be financially successful but turbulent. Adidas ultimately cut ties with the musician and fashion designer on October 25 in the wake of antisemitic comments and a string of public criticisms from him.
Read more: https://www.businessinsider.com/adidas-to-sell-yeezys-under-new-name-after-parting-ways-with-kanye-west-2022-11?source=Snapzu